A new
take on
wealth

Can't buy me love
Today

Just how big is the global economy? Brace yourself.

$117,
 200,
 000,
 000,
 000 

At $117 trillion in 2025, and expected to tip $123 trillion this year, the global economy is the biggest it's ever been. We're smashing new records almost daily.

And as we all know, money is an indicator of success and prosperity. We should all be doing great!

Except we're not. See for yourself.

Peace & justiceBacksliding
InequalityWidening gaps
Ecosystem healthDeteriorating
EmissionsRising golbally
HungerFluctuating
PovertyPersistent

Our economy keeps growing, but it is increasingly disconnected from the things that matter — eroding the conditions that allow life and societies to thrive.

Re-imagine

What makes us rich?

Convention tells us that wealth (defined by the Cambridge Dictionary as 'a large amount of money or valuable possessions') will make us happy. But as many people know, through illness, loss, or simply life’s ups and downs, life's most valuable things — love, health, relationships, peace of mind, connection — can't be bought.

How did we end up with such a narrow definition of wealth? What would happen if we simply broadened that view?

Wealth is the ability to fully experience life.

Henry David Thoreau
Reflect

Are you wealthy?

What does a rich life really look like?

Reflecting on what a wealthy life is to you can help you snap out of your daily grind. How much of what you're spending your days on are things that won't matter in the end?

Next, we'll explore how you could experiment with practicing new economy thinking in your daily life.

When in your life have you felt rich without spending money?

What are you too busy for — and what does that say about your priorities?

What habits make you feel more alive, rather than more productive?

What would your 90-year-old self say you have an abundance of?

Experiment

Expand the concept of wealth

Discover what happens when you explore wealth in terms of time, relationships, health, meaning, and care.

What if the economy could do the same?

Theme #01

Measure what matters