Dear Economy – 1-day session
In this one-day session, we explore at your organisation through the lens of the economic system. How is the current logic steering your decisions? What could you do to improve you future-readiness?
Today’s economic system is built for short-term gains, driving relentless consumption of
energy and finite natural resources.
Real change requires rethinking
the system at its core.
Dear Economy
is an immersive
experience created by SALLY, EY
Doberman’s future manifestation lab. It invites participants into a speculative vision of an
alternative future, where they can feel, question and explore the challenges and
possibilities of reshaping the economy within planetary boundaries.
Deareconomy.com
extends the
experience into a digital platform for continued exploration and action, inviting
individuals and organisations to engage with new economic thinking and future pathways.
The Dear Economy booklet
is a
conversation starter exploring possible directions for a future economic system.
Read the booklet (PDF)


You can explore the thinking behind Dear Economy in more detail or experience it firsthand through a facilitated session. The full immersive experience runs for approximately 60 minutes and is open to both individuals and groups.
Contact SALLY to enquire→In this one-day session, we explore at your organisation through the lens of the economic system. How is the current logic steering your decisions? What could you do to improve you future-readiness?
In a volatile future, dependencies equal vulnerabilities. What are the biggest risks facing your organisation? How do you start building resilience and robustness as soon as right now?
In this intense one-week design sprint, you’ll work with scenario planning, ideation, and prototypes to identify actionable seeds to a new economy that can be turned in to distinct experiments.