About Dear Economy

Today’s economic system is built for short-term gains, driving relentless consumption of energy and finite natural resources. Real change requires rethinking the system at its core.

Dear Economy
is an immersive experience created by SALLY, EY Doberman’s future manifestation lab. It invites participants into a speculative vision of an alternative future, where they can feel, question and explore the challenges and possibilities of reshaping the economy within planetary boundaries.

Deareconomy.com
extends the experience into a digital platform for continued exploration and action, inviting individuals and organisations to engage with new economic thinking and future pathways.

The Dear Economy booklet
is a conversation starter exploring possible directions for a future economic system.
Read the booklet (PDF)

Dear Economy exhibition
Dear Economy exhibition
Dear Economy exhibition

You can explore the thinking behind Dear Economy in more detail or experience it firsthand through a facilitated session. The full immersive experience runs for approximately 60 minutes and is open to both individuals and groups.

Contact SALLY to enquire
Workshop

Dear Economy – 1-day session

In this one-day session, we explore at your organisation through the lens of the economic system. How is the current logic steering your decisions? What could you do to improve you future-readiness?

Scenario Analysis

Future shock scenario

In a volatile future, dependencies equal vulnerabilities. What are the biggest risks facing your organisation? How do you start building resilience and robustness as soon as right now?

1 week sprint

Radical design sprint

In this intense one-week design sprint, you’ll work with scenario planning, ideation, and prototypes to identify actionable seeds to a new economy that can be turned in to distinct experiments.

Want to learn more?