Privacy policy
Dear Economy (“we”, “us”, “our”) is an initiative by SALLY, a future manifestation lab.
This Privacy Policy explains how we handle personal data when you interact with deareconomy.com and related services.
What data we collect
We collect only the data necessary to run and improve the Dear Economy experience.
This may include:
- Phone number, when you choose to receive SMS messages from us
- Email address, when you sign up for events or materials
- Website usage data, such as which pages are visited, links clicked, and how long content is viewed
We do not collect sensitive personal data.
How we use the data
We use this information to:
- Share content and experiences related to Dear Economy
- Communicate with you via SMS or email when you have opted in
- Understand how our content is used
- Learn what is meaningful or engaging
- Improve and develop the experience over time
We do not sell personal data and we do not use it for advertising or marketing profiling.
Messaging and external services
SMS messages are delivered using Infobip.
Event registrations and email collection may be handled via Confetti.
Website usage is measured using privacy-focused, cookie-free analytics tools, including Plausible Analytics and, where applicable, TWIPLA configured without cookies.
These services process data only for the purposes described above and in accordance with applicable data protection laws.
Analytics and privacy
Our analytics tools are designed to respect user privacy.
They do not use cookies, do not track users across websites, and do not attempt to identify individuals.
Data is analysed in aggregated or pseudonymised form to understand usage patterns and improve content.
Legal basis
We process personal data based on:
- Your consent, when you choose to share your contact details
- Legitimate interest, to understand how our content is used and to improve the experience in a privacy-respectful way
You can withdraw your consent at any time.
Your rights
You have the right to:
- Request access to your personal data
- Request correction or deletion
- Withdraw consent
- Object to certain types of processing
To exercise these rights, please contact us using the details below.
Contact
For questions about privacy or data handling related to Dear Economy, please contact:
Additional information
Dear Economy is operated within the EY organization.
General information about EY's data protection practices is available here:
https://www.ey.com/sv_se/legal-and-privacy/privacy-statement